DESIGNER SPOTLIGHT VOL. III
INTRODUCING:
Rona Graf of Grace Blu
JUNE 2022
For our third edition of our designer spotlight series, we are excited to talk to local designer, Rona Graf of Grace Blu. Rona has worked in the design industry for over 15 years. Prior to design, Rona was a teacher. After speaking with Rona about her career, her background in teaching has evidently influenced her work today and how she approaches design. Rona is able to connect with her clients and learn about their needs in similar ways she would connect with her students. Rona has a special gift that is seen throughout Grace Blu’s projects. Her work is the ultimate balance of timeless yet refreshing and luckily, Rona shares with us how she achieves that look.
Rona: “I actually started out as a 6th-grade teacher. Although my principal loved me she also saw me as an outside-of-the-box thinker and she would literally tell me to ‘think inside the box.’ The whole reason I became a teacher was to reach all of the out-of-the-box thinkers because I think the world is full of them and they don’t get praised enough. I think that is what the world is made of and those are the movers and shakers of the world.”
Rona went back to design school in 2004 to earn her interior design degree after earning her Masters in teaching. After school, Rona worked for a model home firm for about a year until she decided to create her own firm in 2007.
Rona: “What I learned from model homes, and it really aligned with teaching, was creating vignettes and learning how to engage people. There are all different types of learners. A lot of what I do now is translated from my days of teaching and how you engage people and the psychology of it. There is also a lot of psychology behind model homes. It is very thematic. When I was a teacher, I taught in themes. Whether you are teaching ancient China, ancient Greece, or Rome, it is all thematic. When I moved into model homes, it was also a very thematic approach. You sell through reaching peoples’ emotions and through that you create different themes. There is always going to be a blue home, a modern home, a warm home, etc. That gave me a lot of insight on how I design. There needs to be a story told. When I work with clients I want to tell their story, and who they are in their home.”
We asked Rona to share a little bit about her design process and where she finds inspiration. As Rona talked about above, she loves stories and telling stories through her designs. It definitely is apparent when hearing about her design process. After finding inspiration, she always sets an intention for each project. Ultimately, Rona wants her designs/spaces to represent her clients and show off their personalities. She walks us through one of her favorite projects at the Lido House in Newport Beach, CA.
Rona: “The Lido House/Balboa Cottage was a story of a community of what it’s like to live on Lido. I wanted to create that nostalgic feeling that people would talk about. It is a space for moments and memories to be made.
I always set intentions when I am designing spaces. My intention for this space was for families to connect, put the phone down and play board games together. I chose for the beds in the kids’ room to be facing each other so the kids could build those memories. It is a vacation spot for them to look back and remember the times they threw pillows across the room and jumped from bed to bed. So that is what I wanted to create, a childhood memory.”
Rona: “I find inspiration through traveling and nature. I usually find something that is inspiring or the inspiration for the project by listening to the client and hearing their story. I try to pull their personality out of them and use that as their home canvas.
When you walk into your home you want it to reflect you so I like to find something that is a starting point of inspiration. Sometimes that is maybe their favorite piece of art or something they collect. We then build mood boards around that inspiration point.”
Grace Blu has a wide range of projects and a diverse portfolio. No two projects are the same. Each one captures the energy of the client and the style of the home itself. Overall, Rona loves to mix old and new and like she said, she is not afraid to go outside the box.
Rona: “There is an element of me in all my projects, which is typically a mix of old and new. I love history and antique/vintage pieces that tell stories. I always modernize it in a way that is new. My personal style is timeless and classic. I love the aesthetic of cottage homes - anything traditional with pops of unexpected twists. A lot of our projects have that. We take the particular style of the clients’ home and then we always integrate nature, color, texture, and unexpected things that maybe you wouldn’t initially think would work together.
Every project of mine has live plants. People are drawn to nature and on a psychological level, people feel calm in nature. I think that the one point people miss in their homes and in their spaces is an element of nature. I always add nature to their home whether is through the color, plants or other organic elements.”
Rona: “I like things to feel relaxed, sophisticated, and lived in. The home we just did on the Newport Harbor Home Tour was bold but we got a lot of the same feedback which was that everyone felt like they could live in that home. It didn’t look contrived or staged or too perfect. It was a mix of elegant, classy, and also fun, and funky but they all felt like it was livable. I like to design with things that look really nice but also feel approachable.”
The next phase of the design process consists of picking out furniture. We were curious to hear Rona’s take and see what she looks for in furniture pieces.
Rona: “I like to make the home feel like the furniture matches the architecture of the home. It has to speak to the architecture. It drives me nuts when people put Mid Century furniture into a Spanish-style home. There is a balance. When I am looking for furniture it depends on the style of the home and the scale. It is a very important thing and easy to miss the mark on.
The Capitola cocktail table is one of my favorite pieces because they are both functional and the form of them looks awesome.”
Rona also gives insight on where to spend more and where to spend less. It is always helpful to know when designing a home what you should invest in. It is an art in itself to create a home that is timeless yet still trendy and relevant.
Rona: “You can get a lot for your investment by choosing the right pieces. Which starts with the right architectural bones and materials.
Invest in timeless architecture and furniture then you can always change out pillows and accents to things that are trendy
Invest in a great bed - You spend a third of your life in it!
Invest in art - It doesn’t need to be the exact same style as the furniture, as long as it tells a story. I think everyone should at least own 1-2 pieces of original art.”
Now, you’re probably wondering (because we were too) where did the name Grace Blu come from?. Rona shares with us how she came up with Grace Blu and it is the perfect tribute to her brand. Not only does Rona’s style mix traditional and contemporary but the name of her brand does as well. It all comes full circle.
Rona: “No one ever pronounces my name correctly. It’s Ron-A after my grandpa Ron.
So I kinda wanted to avoid using my name, plus it’s not about me, it’s about this collective group of creative individuals. I started my company the same week that I found out I was pregnant with my son. If I had a girl her name would have been Grace. Grace means so many things to me, it is elegant, sophisticated and traditional. Blue is my favorite color, it draws nature in, the color of the sky the color of the ocean. I dropped the E to make it a little bit more modern and edgy. I thought this traditional name mixed with a color, is a cool name and a cool brand. It represents me and my team; A team of artists.
I just want to do good, share my gifts with the world, and help others find and share their gift too.”
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Check out Rona and Grace Blu here.